Broken Arrow Wranglers Foundation has been established to build partnerships to fuel our OutPosts. We have been serving our communities since 2019 and we have refined our operations to reach those who are in need with the abundance of resources we have available to us.
Here is an overview of the high level plan:
• The U.S. mental health crisis is deeply impacting veterans, public servants, leaders, youth, and families—eroding culture and weakening communities.
• Billions of dollars are being spent annually in systems that often produce limited long-term healing outcomes.
• Veteran disability and VA-supported programs are not achieving their full potential in restoring identity, purpose, and reintegration.
• The BLM faces mounting public concern and financial burden related to wild mustangs held in long-term holding facilities (~$15,000 per horse annually).
• Cultural fragmentation, burnout, addiction, depression, and isolation are increasing across generations.
2. Core Value Proposition
• Broken Arrow Wranglers operates as a cooperative model built on a unifying brand story of shared human brokenness and restoration.
• We create environments of freedom, safety, and belonging—where individuals do not need to ‘fix themselves’ before participating.
• Healing happens through embodied experiences with horses, community, purpose, and contribution.
3. Key Differentiators
• Leverages underutilized assets (ranches, horses, veterans on disability, rescue horses, mustangs).
• Veterans are recommissioned as leaders—receiving healing while serving youth and local communities.
• Integrates wild mustangs through BLM partnerships, offsetting federal holding costs.
• Proven model tested since 2019 with integrated clinical oversight through Shine His Light partnerships.
• Addresses both economic inefficiency and cultural fragmentation simultaneously.
4. Strategic Architecture
• Partner with local ranches to eliminate large capital infrastructure costs.
• Engage veterans on disability as trained facilitators and Outpost leaders.
• Integrate mustangs and rescue horses into rehabilitation and leadership programming.
• Deploy a structured, repeatable Outpost model designed for scale.
• Build partnerships with VA, BLM, schools, municipalities, and philanthropic organizations.
5. Optics & Public Perception Alignment
• Transforms veteran disability narrative from passive support to active recommissioning.
• Shifts mustang narrative from costly containment to cultural and therapeutic restoration.
• Creates a unified public story of healing—veterans, horses, youth, and communities restored together.
6. Financial Model & ROI
• Each Outpost costs approximately $150,000–$200,000 annually to establish and operate.
• Goal: Launch five Outposts.
• Cost savings generated through use of existing ranch infrastructure and veteran leadership model.
• Potential multi-million-dollar offsets in VA-related disability and BLM mustang holding costs.
• Long-term ROI includes workforce reactivation, reduced healthcare burden, strengthened families, and restored community leadership.
7. Cultural & Economic Impact
• Reactivates individuals into their authentic purpose and contribution.
• Strengthens families, schools, and organizations through embodied leadership experiences.
• Preserves and restores American cultural values through horse-led community engagement.
• Creates a scalable, in-kind economy model leveraging dormant resources.
8. Investment Thesis
• Investment directly supports solving the mental health crisis at systemic and cultural levels.
• Funding establishes scalable Outposts that multiply impact across regions.
• Blended return: measurable cost savings + long-term cultural and economic restoration.
